Nov 10, 2009

The holidays are coming! (plus, shopping for shoppers)

Star and Crossbones has booked two more craft shows in St. Petersburg (the captain's hometown and birthplace, doncha know): Art Attack on November 21, right before Thanksgiving, and the ARTPool art/craft/vintage show on December 19 — right before Christmas. That sounds like it should be exciting...

We may also be attending another Daytona Beach event on December 5, if we can get the logistics right (i.e., if Brian's family in the area have finished remodeling their bathrooms so we have a free place to stay).

The event we did over the weekend, at the antique flea market, was a bit silly for us, really ... which I thought it probably would be, from the way things were the last time. But it rained on and off all day during the last one, so I thought I'd give it a second try. But it looks like my feelings were right: The people who shop antique flea markets (or at least, the people who shop at that antique flea market) don't seem to be the same people who look for quality handmade items, which points up the importance of finding craft shows and events that fit your products — it's like the need to advertise to the correct audience. Meaning it doesn't matter how great your stuff is if you're marketing to the wrong people. (People who only read literary poetry aren't going to buy Harry Potter, no matter how many times they see the gimongous display at the bookstore.)

And if you don't find your market, you could make the mistake of thinking your products aren't marketable or good enough. From reading along on mailing lists as people try to find good shows, I gather it takes trial and error and word of mouth — or luck, lacking those two things — to find your audience, so for those of you out there trying to find your niche, keep trying. I certainly don't intend on giving up until I've given it a good run.

And hey, I got a nice bamboo barrette-thing out of it, from the other artist who had a table at the event:

Hand-painted bamboo hair thingie

I also got a lopsided tan, from sitting in one direction all day ... but them's the breaks when you dare to sit outside in Florida.
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